Hi!

Hello, I'm Alicia, a seasoned professional with over a decade of experience in the dynamic field of HR. Over the years, I've come to recognise the pivotal role that consistent and compelling employer branding plays in shaping the success of any organisation.

In today's competitive landscape, your brand isn't just a logo or a tagline—it's the essence of who you are as an employer and how you're perceived by both current and potential talent. As a dedicated expert in marketing, brand development, and communications, I specialise in helping companies like yours craft and amplify their unique brand story.

With a keen understanding of the HR realm, I appreciate the significance of aligning internal culture with external messaging to foster employee engagement, attract top talent, and ultimately drive business growth. Whether you're looking to revitalise your brand identity, refine your messaging strategy, or enhance your employer value proposition, I'm here to collaborate with you every step of the way.

Let’s connect!

Let’s work together

What Our Clients Say!

  • "Alicia played a pivotal role in crafting the internal communication strategy for our employee-led resource groups."

  • “Revisiting our candidate journey was a total eye-opener."

  • "Alicia's innovative approach introduced a fresh perspective that yielded highly positive results with our employees."